The following is an example is of a set of 4 different sized banners that the purchaser received by taking advantage of a micro job offer and shrewdly applying extras offered by the seller.
This package of banners included a 200 X 200 pixel square banner that was the initial order, costing just $5. An extra that offered any purchaser of a banner two additional banners of any size for an additional $5 was also purchased. This meant the purchaser received 3 banners for the price of 2, or just $10.
Selected for the extras were a leader board banner of 710 X 90 pixels, and a skyscraper banner that was 200 X 620 pixels. These latter two banners were not standard sizes, but were customized to fit into a specific banner placement on a site that does not use standard banners. The reason for not using standard banner sizes is likely to be of interest to web marketers, so I will close with a heads up about using standard banner sizes.
The large banner was actually an extra offering an eFlyer with any purchase for just $10. It was used as an eFlyer, as well as a graphic embedded in squeeze pages and as the graphic in an HTML email. It’s dimensions were something like 720 X 400 pixels.
The reason for not using standard sized banners is well represented by CanLookUp.com to thwart banner jacking programs. These programs are malware and work in conjunction with spyware. They track the surfing habits of the owner of an infected computer. Once a profile of the surfer is developed, the program replaces banners that are supposed to display on websites with relevant ones someone is paying to have displayed. Such programs are often unknowingly downloaded by the computer owner while surfing the web, or are sometimes downloaded knowingly as part of a shopping site registration. It’s the former though, the unknown downloads that are most annoying. This is because when a computer is shared by a household, all of the surfing habits are catalogued and banners displayed based on the data collected. The result can be dad’s browsing of gambling or porn sites, and son’s fascination with online game sites, cause mom and little sister to be subjected to some banners they have no interest in, or that may be totally inappropriate Ironically, it’s the website owner blamed for what is displayed on his or her website, such as mom seeing banners for porn sites on her favourite recipe sharing site, when in fact it’s the infected computer she’s using that is the culprit.
This package of banners is a micro job offering banners for five dollars